How do you get a book crit with busy creatives? Give them a free ride to work in a black cab and get a book crit on the way!
After coming to London and taking on the world of adland we discovered two things: everyone wants to help us but everyone is also extremely busy. The only time when they’re not really busy is generally on their way to work.
This is where the black cabs come in. We spent a week in London taking creatives from the top agencies to and from work for the small fee of a book crit in the back of the cab.
We managed to wrangle all the cab rides for free by getting sponsorship from GettTaxi.